Women on a Mission  ·  March 2026

An Invitation
to the Inner Circle

A private letter to our expedition family
Dear [Name],

You already know what it feels like to be all-in on something that matters.

You self-funded your expedition. You trained for months. You showed up — to Siberia, to the Namib Desert, to Kyrgyzstan, to Iran's Lut Desert, to the Himalayas — and you pushed yourself past limits you didn't know you had, in support of women who had nothing and needed everything. You raised money for them. You told their stories when you came home.

You did all of that not because anyone asked you to, but because that is who you are.

This letter is an invitation. Not to another expedition — though those will continue. This is an invitation to be part of something we have been building quietly for the past year, and which we are now ready to share with the people who matter most to us: the women who built WOAM with us.

"AI is the greatest equaliser in human history. We are going to make sure women get there first."

Over twelve years and twelve expeditions, Women on a Mission has proved one thing above all else: when extraordinary women commit to a cause, extraordinary things happen. We have raised over USD $1.4 million. We have reached women in conflict zones across four continents. We have done things no all-female team had done before — crossed the Lut Desert on foot, traversed the Namib, trekked with the Nenets of Siberia.

But here is what we have been sitting with: the model that works so well for fundraising can do something far larger. And 2026 is the year to do it.

2012 — Everest Base Camp, Nepal
2013 — Wadi Rum Desert, Jordan
2014 — Altai Mountains, Mongolia
2015 — Yamal Peninsula, Siberia
2016 — Siem Reap, Cambodia
2017 — Danakil Depression, Ethiopia
2018 — Bhutan Rivers & Tiger's Nest
2019 — Siberut Island, Indonesia
2020–21 — Singapore (pandemic years)
2022 — Tian Shan, Kyrgyzstan
2023 — Namib Desert, Namibia
2024–25 — Arctic Kayaking, Svalbard

Artificial intelligence is happening right now — fast, and unevenly. The women who have the least access to economic infrastructure are being left furthest behind in the AI revolution. But here is the paradox: AI is also the most powerful tool for reaching them that has ever existed. A woman in rural Rwanda with a basic smartphone and a WhatsApp connection can now access the equivalent of a business school education, a legal advisor, and a financial planner — simultaneously, in her language, for free.

She just needs someone to show her what it can do.

That is the gap. And we are going to fill it.

The New Model

Women on a Mission is becoming a for-profit technology company built around a single counter-intuitive insight.

The women who have been left furthest behind by the global economy are not waiting for charity. They are waiting for capital — and for the first time in history, AI makes it possible to reach them directly, assess them fairly, and back them with equity at ticket sizes no previous model could sustain.

WOAM Capital has built a seven-agent AI pipeline that handles the complete equity investment lifecycle — candidate intake in any language, income verification from mobile money data, compound risk scoring, investment structuring, legal agreement, fund disbursement, and ongoing portfolio monitoring — at a cost per investment two orders of magnitude below any human-managed equivalent. We make equity investments of $500–$3,200 into women-run nano-businesses in six geographies. We take a revenue share of 10% of income until we have recovered our working capital, and an equity stake in the formalised cooperative entity. No debt. No fixed repayment. Capital that shares the upside and absorbs the downside.

The mechanism that makes this scale is the investment chain. Every portfolio company who reaches break-even — when our working capital is recovered, typically around Month 20 — nominates three candidates from her own community. Those women enter the pipeline under her endorsement, backed by her social guarantee. Their completions release three more each. Starting from 500 initial investments, the chain model produces over 4,600 total investments across six generations without a single additional sourcing cost. Each completed investment funds the next three. The portfolio assembles itself.

Alongside the chain, the compound risk architecture means we can back women that every previous model has been forced to decline — not because they are untrustworthy, but because they have been invisible to institutional data systems. By combining behavioural trust assessment with title-retained physical assets — smartphones, solar panels, tools, cargo bicycles, whose ownership transfers to the portfolio company when she completes the revenue share — we serve three quadrants of the investment matrix simultaneously. The most excluded population in the world is also the largest addressable market.

The corporate tracks model — premium AI leadership expeditions for corporate women executives — sits alongside this as the brand and the community engine. But what you are being invited to invest in is WOAM Capital: the AI platform, the investment pipeline, the chain model, and the compound risk architecture that together constitute a category-defining financial infrastructure company.

The founding team is Valerie Boffy as CEO, alongside Annabelle Bond OBE (fastest woman to climb all Seven Summits) and Kent Ertugrul — serial entrepreneur, China Telecom's sole big data partner, and an AI and machine learning practitioner since 1994. Two Everest summiteers. One AI pioneer. One company. One very large idea.


This is why we are writing to you.

Before we open conversations with institutional investors and venture capital — and those conversations are coming — we want to offer the women who built WOAM with us the chance to be first in.

You know the model from the inside. You know what it does to the people who go through it. You know it is real, because it happened to you. That knowledge is not something an outside investor has, and it is not something money can buy. We would rather have you at the table than anyone we have never stood in a desert with.

The Invitation — Indicative Terms
Round Type Angel / Friends & Family Round
Minimum Participation USD $10,000
Total Round Target USD $200,000–$500,000
Use of Proceeds Platform infrastructure · Legal templates (3 geographies) · CEO salary · 500 seed investments at $900 average
Instrument Convertible note or equity (TBC with legal)
Window Closes 30 April 2026
Access By invitation only — WOAM expedition alumni

We are not asking you to make a financial decision today. We are asking you to have a conversation. A full investor brief — including the business model, financial projections, and the complete strategic blueprint — is available to anyone who expresses interest.

What we can tell you now is what you would receive as an early investor, beyond the financial terms:


We want to be honest with you: this is an early-stage business, and early-stage investment carries real risk. We are not offering you certainty. We are offering you the chance to be part of something we believe, with everything we have, is the right idea at exactly the right moment — and to be part of it alongside the only people in the world who have already proved, on a desert crossing or a Himalayan trail, that they know how to see something through.

"You have already stood on top of the world — or at least alongside those who have. Now let's build something bigger than the summit."

If this resonates — even a little — please reply to this letter and we will arrange a call. There is no obligation, no pressure, and no minimum threshold of enthusiasm required. Just a conversation, between women who have already been through something extraordinary together.

We are grateful for every kilometre you have walked with us. Whatever you decide, that doesn't change.

With warmth and with ambition,

Valerie Boffy
Annabelle Bond OBE
Kent Ertugrul
CEO & Co-Founder  ·  Chief Growth Officer & Co-Founder  ·  Chief AI Officer & Co-Founder
Women on a Mission Corporate
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